Magic power for your money
or a clever hoax?!
Advertising of any goods, including health drugs", primarily focused on increasing sales advertised product. On practice, the buyer is often guided own product knowledge, which generated from available sources, including, under the influence of the media and advertising.
In our mailboxes we find advertising leaflets with a promise to return male power, sight, hearing, and joint mobility, relieve arrhythmias and diabetes, get rid of psoriasis and excess weight and much more other. Boyko is advertised by no one knows what and it is not clear by whom.
Specialists of the department of state supervision of the city of Lida of the Grodno regional inspection of the State Standard visited the exhibition – sale of "health drugs" and now, what did they see.
Visitors to the exhibition 99 % – older people, or should I say – advanced age. So tormented by age problems, that they are ready to believe any advice from the outside in the hope of getting help.
According to the packages, purchased by buyers at the exhibition – the most popular product is "Male Power". the same, which the, as the label says, will cure the "second heart" of any man from all diseases", is a "real way out for prostatitis, adenoma, impotence". Buy multiple packs at once, because phyto-therapists, this is what “sellers” of sports appearance call themselves, not like doctors, advise: preventive course – two, curative - four weeks. For one package, by the way, with discounts for pensioners and the disabled will have to pay 22 ruble.
Other product "Heart of Altai", promises to solve absolutely all cardiological problems, from atrial fibrillation to hypertension, and only "Today" Heart of Altai " – promotional item!». One package costs 23 ruble, but if you buy four at once, that is the full course, each will cost "only" 18 rubles. Buyers have no doubt: "We must take! What a saving!" And so on and so forth.
Meanwhile, at the exhibition-sale, visitors continue to discuss, what to do, if it doesn't help. Someone was advised to return the drug in the package, someone to repeat the course, and so on ad infinitum...
Now let's look at some of the brightest representatives of "health products" for compliance with the mandatory requirements of the technical regulations of the Customs Union "On food safety", “Food products in terms of their labeling”. Why food? Because, as it turned out, for all drugs sold at this exhibition there are declarations of conformity exactly as for food products, and any document, what the product treats is missing.
First – Mixture of vegetable oils. Concentrate food oil brand "OTIKA". According to the requirements of the technical regulations of the Customs Union, the labeling of a food product must be understandable, credible not to mislead consumers. But in fact, the cardboard box shows the drawing “outline (species) human organ – ear", and immediately a question, what does the drawing of an ear on a food product do? Recommendations "Method of application: 3 times a day for 2-3 drops", and immediately the question arises of the application (use) such a product. Po 2-3 drops inside or in the ear? And the composition contains the component "COENZYME Q10". An indication in the composition of the product of such component raises the question of the consumer about what kind of food raw materials are we talking about – "COENZYME Q10" and what role is assigned to him in a mixture of vegetable oils?but, the manufacturer forgot to specify, that it is "not a drug". Becomes clear, that all of the above misleads the consumer regarding the composition of the product, its functional characteristics and its application.
Second – Berry syrup on the sweetener "Ligasta" – on the cardboard box there is a drawing "outline (species) human internal organ – stomach", recommendations for use "take according to 1 tablespoon 3 times a day" and, accordingly, all the same questions, what does this drawing on a food product do, unless it's a drug? And how syrup of SWEETENERS (having a chemical derivative) can be so useful and "teach the stomach to work"? According to the requirements of the technical regulations of the Customs Union, the name of the product must characterize the product, so that the consumer does not mistake it for another product. And what do we actually see? – name of the product "Berry syrup with sweetener", at the same time, the composition "drinking water" is indicated, sweetener - sorbitol (E420), prunes, flax seeds, dried plum juice, peppermint herb, fennel fruit, dill, dry extracts of kelp thallus, St. John's wort, preservatives - potassium sorbate (E202, sodium benzoate (E211), stabilizer – guar gum (E412)». Of all of the above, nothing can be attributed to the berry. Then where are the berries? Maybe prunes? Let's turn to popular encyclopedias and dictionaries for help and read, what a plum is called a fruit tree, whose fruits are respectively fruits. Hence, plum (prunes) it's not a berry, a fruit. Thereby, indication in the product name of the word "berry» – not true, is not complete, incorrect product information, misleads the consumer about the composition of the product and its nutritional characteristics.
Third – Honey mixture "Tibetan balm "One Hundred Gifts" – the marking on this carton misleads the consumer regarding the composition of the product and its functional characteristics, in particular, the functional purpose of the components of the product composition. Components are listed "Bear bile extracts, beaver stream". And the same question, what do the listed components “do” in this balm and whether they are related to food? Recommendations for use "for direct consumption" are printed on the cardboard box, and then the question is even more interesting., what “magical” benefits should the components contained in the balm bring, not food grade, and if they are harmful to human health?
And there are more than one or two such examples at this fair., but a multitude.
As a result of the visit, business entity, issued bans on the sale of products, because it did not meet the requirements of the technical regulations of the Customs Union, as well as recommendations on the elimination of identified violations.
In the modern world, the consumer a huge range of products in the trading network, on agricultural fairs, sales exhibitions. Product variety requires the consumer to be vigilant and attentive to product information, their benefits and, including, "miraculous" actions. Man believes in "such promises, That's why what awaits the "miracle", and thinks, what can restore health, without getting up from the couch. This feature of our psyche. For medicine, you only need to go to the doctor!